Our Go-To-Market program helps early stage health tech entrepreneurs develop a solid commercial game plan and raise faster, at a higher valuation.

learn more and enroll

Our Go-To-Market program helps early stage health tech entrepreneurs develop a solid commercial game plan and raise faster, at a higher valuation.

learn more and enroll

Program benefits

Time saving


Successful healthcare business models are complex to develop, validate and scale. We have consolidated 12 years of experience and  >100 go-to-market & sales scale-up projects in Switzerland, Germany and the US into a concise program offering you sharp tools and access to personalized coaching to develop your go-to-market strategy in a timely and cost-effective matter.

Own a solid GTM game plan


A go-to-market strategy that withstands investors’ scrutiny is not a nice-to-have. It is essential for closing funding rounds pre-revenue and prioritizing your R&D investments, because you cannot afford to develop product features that customers won’t pay for.

Program benefits

Time saving


Successful healthcare business models are complex to develop, validate and scale. We have consolidated 12 years of experience and  >100 go-to-market & sales scale-up projects in Switzerland, Germany and the US into a concise program offering you sharp tools and access to personalized coaching to develop your go-to-market strategy in a timely and cost-effective matter.

Own a solid GTM game plan


A go-to-market strategy that withstands investors’ scrutiny is not a nice-to-have. It is essential for closing funding rounds pre-revenue and prioritizing your R&D investments, because you cannot afford to develop product features that customers won’t pay for.

What you will learn

Module 1

Marketing Fundamentals

  • Who and where are your customers
  • What processes, applications or procedures do you intend to improve

Module 2

Value Proposition

  • What are your customer trying to achieve and what value do they attribute to your capabilities
  • How does that measure up with your competition and/or the status quo

Module 3

BM, Reimbursement, Sales

  • How can you turn your value proposition into a scalable business model
  • Who is paying for your product / service, and how should you sell it

Module 4

Value Proposition

  • Aligning business model with scientific, regulatory and product strategy
  • Turning your go-to-market strategy into an action plan

What you will learn

Module 1

Marketing Fundamentals

  • Who and where are your customers
  • What processes, applications or procedures do you intend to improve

Module 2

Value Proposition

  • What are your customer trying to achieve and what value do they attribute to your capabilities
  • How does that measure up with your competition and/or the status quo

Module 3

BM, Reimbursement, Sales

  • How can you turn your value proposition into a scalable business model
  • Who is paying for your product / service, and how should you sell it

Module 4

Value Proposition

  • Aligning business model with scientific, regulatory and product strategy
  • Turning your go-to-market strategy into an action plan

Meet your instructor

Valentin Christian Splett

12 years of experience in executive roles and consulting of life science / health care ventures.

Involved in > 100 go-to-market & sales scale-up projects in the US, Switzerland and Germany.

Drove & completed startup life cycle (launch – growth – exit) as CCO & co-owner of ETHZ medical device / robotics spin-off.

Meet your instructor

Valentin Christian Splett

12 years of experience in executive roles and consulting of life science / health care ventures.

Involved in > 100 go-to-market & sales scale-up projects in the US, Switzerland and Germany.

Drove & completed startup life cycle (launch – growth – exit) as CCO & co-owner of ETHZ medical device / robotics spin-off.

Ready to enroll?

Let’s start with a virtual coffee.

Learn more and enroll

Ready to enroll?

Let’s start with a virtual coffee.

Learn more and enroll